Why is your website unsuccessful?
Posted by Navneet Kaushal on | No Comments

Why is your website unsuccessful?
If you are thinking to have or already have a website, then it is for sure that you are looking for some kind of success. However, success would mean a different thing for every website and can be judged only by the website’s owners and creators. The aim and purpose of every website would be different and unique. There are some websites which only provide information to its visitors, while others sell products and services. So in short, we don’t have a clear-cut equation for finding success online, but yes, we do of some common causes resulting in the failure of a website. So here we have given ten reasons which affect the online performance of a website.

Ten reasons affecting your website:

1. Undefined Purpose

It doesn’t matter whether your website represents your business, or whether your business is a website, but what matters is that it should have a purpose. For example; a website for a real estate business would support and aid the business in meeting its objectives, while the already existing business already has a clearly defined purpose.

So it is imperative that your website must have a well defined purpose for its existence. Without direction, all your efforts would be futile and wasted. Therefore, if you are aiming for a successful website then it is important that you should plan and define the purpose of your website.

2. Lacking User Perspective

It is vital for the success of your website that you must apply user perspective in your website. The site should be more focused on the users. It goes without saying that only through satisfied users, you get a success site. While building the website, it is much easier to lose focus from the users, as owners and creators, you may find it fun and more interesting to think on how the site looks and other aspects. However, you must focus more on the used perspective than anything else.

And a website that meets the needs of the users can be sure on being on the road to success. Thus you should make the user perspective the primary concern while building the site.

3. Lacking Significant Content

The Internet being a huge reservoir of information, and so today every visitor expects some valuable content from your site. Using blogs on the websites would be just a small example of what can be done. We have much wider options available. Creative use of video, audio, news, tutorials, pictures and online tools not only attract more users to your site, they add on to the value of your site. Without significant content, you just can’t hope to draw crowds of visitors.

4. Inefficient Marketing Strategy

What use is it to have a great website, but no visitors? Certainly people need to find it, for it to be successful. So for people to find your site, you must work with a proper marketing strategy. You can market your site by spending on advertisements, including spending on targeted pay-per-click ads. Even optimization for social media and search engines can help you achieve your aim.

With the proper implementation of a marketing strategy, you get the right visitors for your site. For the success of your website, it is imperative that you must have a marketing strategy.

5. Inappropriate Niche or Industry

It is important even before you launch a new website, that you should choose the right niche or industry. Choosing something that is very common, or something that would get you only a small audience won’t take you anywhere. So going for a niche or industry which takes the middle part would be an appropriate choice.

With adequate research choose a niche which you enjoy, but even has income potential.

6. Irregular Updates

Repeat visitors are vital for the success of your website. So in order to continually attract visitors, you must also frequently update the content of your site. If over a period of time, the content of the site remains the same, then even the viewer interest would diminish and soon they would even stop coming to your site.

This is where blogs come into play, and if you frequently have new posts on the site, then you can be assured of getting more repeat visitors.

7. Lack of Interest

When it comes to launching a new website. most owners are excited and keen at this stage. However, in course of time that interest and commitment is not the same anymore. Only with commitment and keen interest you will be able to have a successful website.

It is applicable for both an individual website owner and large businesses. The large businesses often never give their website the attention or priority that it deserves. It is important to see your website as an invaluable asset to a business. But only with commitment can you make it something special for your business.

8. Lacking Call to Action

Whether the aim of your site is to sell products, gain subscribers or draw clicks to PPC ads, irrespective of your goal, it is vital that your site must have a call to action for visitors. A leading cause for a site’s failure is that those sites lack call to action. But for an effective call to action, you plan out what exactly do you want your visitors to do on your site. Once you know what you want out of them, you can then develop the website to lead them to that action.

9. Inappropriate Monetization Choices

All website must create certain type of value for its owner. But, any website first of all should individually analyze on effectively creating value. You should decide on what you want to use the site for? Sell products, promote your services or sell ad space. An inappropriate choice can gravely affect the success of the site.

10. Unattractive Design

An attractive design would impress the visitors. The design would be the first thing that a visitor sees and that would even base their judgement about your site. However, though design is important, the success would vary with different design strategies. It is not necessary that you should have a fancy design, even with a minimal but attractive design, you can have a great website.

It is also vital that your design should not interfere with the accessibility of users. Thus usability should be your priority rather than the design. On the other hand, if a particular design affects visitors being able to access and use the site, then certainly it is not an effective design. Your design must meet user expectations than anything else.

These failures appear because of the inexperience of the company that is developing the website for you. In simple words, you have chosen an experienced company, or else they would always know how to avoid these flaws. But with us you have no cause to worry, as at Candid with our in-house skills and knowledge, our customers are always a success.

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