The 10 Seconds Threshold -
This understanding of visitor behavior has been observed and made a note of by the cloud-computing giant, Rackspace. The company surveyed 2000 UK adults about their average expectations when using websites. The results show that as much as 38% of the people do not wait for more than 10 seconds for a site to load. Yes, the waiting cut-off point is of around 10 seconds. If these people had to wait a second more than this time, they would hit the ‘Back’ button.
A further revelation may be a cause of grave concern for e-commerce site owners. Of the lot of users hitting the ‘Back’ button, a huge 45% never visited the site again, and more over chose to go to a competitor’s website to complete their shopping or ordering or product search.
Other Sites Have To Match The Pros -
Before you think that the 10 second threshold standard is too short for websites, then think again. The leading e-commerce platform, Amazon passes the test with a few seconds load time on a standard 12 Mbps broadband connection. Keep in mind that Amazon is a big site with plethora of images and graphics, and still it makes it before 10 seconds. So, your e-commerce site has to match up to this 10 second threshold if you want to hold on to your visitors, and make sure they keep coming back.
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