Posted by Navneet Kaushal on | Comments Off on Why is your website unsuccessful?

Why is your website unsuccessful?
If you are thinking to have or already have a website, then it is for sure that you are looking for some kind of success. However, success would mean a different thing for every website and can be judged only by the website’s owners and creators. The aim and purpose of every website would be different and unique. There are some websites which only provide information to its visitors, while others sell products and services. So in short, we don’t have a clear-cut equation for finding success online, but yes, we do of some common causes resulting in the failure of a website. So here we have given ten reasons which affect the online performance of a website.

Ten reasons affecting your website:

1. Undefined Purpose

It doesn’t matter whether your website represents your business, or whether your business is a website, but what matters is that it should have a purpose. For example; a website for a real estate business would support and aid the business in meeting its objectives, while the already existing business already has a clearly defined purpose.

So it is imperative that your website must have a well defined purpose for its existence. Without direction, all your efforts would be futile and wasted. Therefore, if you are aiming for a successful website then it is important that you should plan and define the purpose of your website.

2. Lacking User Perspective

It is vital for the success of your website that you must apply user perspective in your website. The site should be more focused on the users. It goes without saying that only through satisfied users, you get a success site. While building the website, it is much easier to lose focus from the users, as owners and creators, you may find it fun and more interesting to think on how the site looks and other aspects. However, you must focus more on the used perspective than anything else.

And a website that meets the needs of the users can be sure on being on the road to success. Thus you should make the user perspective the primary concern while building the site.

3. Lacking Significant Content

The Internet being a huge reservoir of information, and so today every visitor expects some valuable content from your site. Using blogs on the websites would be just a small example of what can be done. We have much wider options available. Creative use of video, audio, news, tutorials, pictures and online tools not only attract more users to your site, they add on to the value of your site. Without significant content, you just can’t hope to draw crowds of visitors.

4. Inefficient Marketing Strategy

What use is it to have a great website, but no visitors? Certainly people need to find it, for it to be successful. So for people to find your site, you must work with a proper marketing strategy. You can market your site by spending on advertisements, including spending on targeted pay-per-click ads. Even optimization for social media and search engines can help you achieve your aim.

With the proper implementation of a marketing strategy, you get the right visitors for your site. For the success of your website, it is imperative that you must have a marketing strategy.

5. Inappropriate Niche or Industry

It is important even before you launch a new website, that you should choose the right niche or industry. Choosing something that is very common, or something that would get you only a small audience won’t take you anywhere. So going for a niche or industry which takes the middle part would be an appropriate choice.

With adequate research choose a niche which you enjoy, but even has income potential.

6. Irregular Updates

Repeat visitors are vital for the success of your website. So in order to continually attract visitors, you must also frequently update the content of your site. If over a period of time, the content of the site remains the same, then even the viewer interest would diminish and soon they would even stop coming to your site.

This is where blogs come into play, and if you frequently have new posts on the site, then you can be assured of getting more repeat visitors.

7. Lack of Interest

When it comes to launching a new website. most owners are excited and keen at this stage. However, in course of time that interest and commitment is not the same anymore. Only with commitment and keen interest you will be able to have a successful website.

It is applicable for both an individual website owner and large businesses. The large businesses often never give their website the attention or priority that it deserves. It is important to see your website as an invaluable asset to a business. But only with commitment can you make it something special for your business.

8. Lacking Call to Action

Whether the aim of your site is to sell products, gain subscribers or draw clicks to PPC ads, irrespective of your goal, it is vital that your site must have a call to action for visitors. A leading cause for a site’s failure is that those sites lack call to action. But for an effective call to action, you plan out what exactly do you want your visitors to do on your site. Once you know what you want out of them, you can then develop the website to lead them to that action.

9. Inappropriate Monetization Choices

All website must create certain type of value for its owner. But, any website first of all should individually analyze on effectively creating value. You should decide on what you want to use the site for? Sell products, promote your services or sell ad space. An inappropriate choice can gravely affect the success of the site.

10. Unattractive Design

An attractive design would impress the visitors. The design would be the first thing that a visitor sees and that would even base their judgement about your site. However, though design is important, the success would vary with different design strategies. It is not necessary that you should have a fancy design, even with a minimal but attractive design, you can have a great website.

It is also vital that your design should not interfere with the accessibility of users. Thus usability should be your priority rather than the design. On the other hand, if a particular design affects visitors being able to access and use the site, then certainly it is not an effective design. Your design must meet user expectations than anything else.

These failures appear because of the inexperience of the company that is developing the website for you. In simple words, you have chosen an experienced company, or else they would always know how to avoid these flaws. But with us you have no cause to worry, as at Candid with our in-house skills and knowledge, our customers are always a success.

Posted by Navneet Kaushal on | Comments Off on Drupal 6.0 Launched!

Drupal.org announced today the release of its version 6.0. “After one year of development we are ready to release Drupal 6.0 to the world,” said Gábor Hojtsy pronouncing the release. “Thanks to the tireless work of the Drupal community, over 1,600 issues have been resolved during the Drupal 6.0 release cycle.”

“…changes are evident in Drupal 6’s major usability improvements, security and maintainability advancements, friendlier installer, and expanded development framework,” says Hojtsy.

This much awaited release is being claimed to be “the easiest version of Drupal ever,” and showcases several new and exciting features:

Quick and easy setup: The new installer guides you quickly through the process. You can even import translations of the Drupal interface from within the installer and enjoy Drupal in your own language right from the start.

Drupal 6.0 Launched!
Drag-and-drop administration: Use drag-and-drop to create and manage your site’s menus. Move blocks around to change the content on your pages, or organize books intuitively by dragging pages within an outline. The drag-and-drop interface is available for menu items, forums, taxonomy terms, uploaded files, input formats, profile fields, etc.

Drupal 6.0 Launched!
All languages spoken here: You can translate posts to different languages through an easy interface. Further you can have Drupal automatically choose a language for the interface based on a custom URL, a user setting or browser preferences. Take advantage of left-to-right and right-to-left language support directly “out-of-the-box”

Drupal 6.0 Launched!
Improved multilingual interface: Automatically import translations when adding a new language, installing modules or enabling themes.

Quick interface translation: Download and install the optional localization client module to translate the Drupal interface.


Actions and triggers: If you need a custom workflow or want to send customized e-mails when a post is created or control how posts are published. You can automate your processes with just a few clicks using the new “actions” feature. Further, no programming knowledge required and actions are available for posts, users, comments and more.

Drupal 6.0 Launched!
Sign in with OpenID: OpenID support is built in, so it’s easier for your visitors to become a member of your site. OpenID is a free and easy way to use a single digital identity across the Internet.

Update status module: Know when new versions or security fixes are available. The update status module stays in touch with drupal.org to keep you informed of new versions of Drupal, your modules and your themes.

Drupal 6.0 Launched!

CSS-only theming: Lets you define regions, dependencies and features with simple theme .info files without writing a line of PHP code, opening the door to slim CSS-only themes.

Theme developer module: Drupal 6 supports new tools for themers, including the Theme Developer module (a separate download). It’s the equivalent of Firebug, but for Drupal theming and will enhance your theming workflow.

Drupal 6.0 Launched!
Customize your theme: Change how something looks, almost all themeable content now uses separate template files written in simple HTML, so just copy a template to your theme directory and modify as desired. No coding – no hassle.

Drupal 6.0 Launched!

Enhanced preprocessing:
Preprocessing functions free themers from maintaining PHP code (the template.php file) in themes. Themes remain flexible as before and with improved, comprehensive documentation, are even easier to use.

A unified approach: Drupal 6 extends its themeing support and automatic translation features to interface elements provided by JavaScript.

Updated jQuery: Since the release of Drupal 5, Drupal has leveraged the powerful JavaScript library jQuery to deliver its interface enhancements and Ajax interactions. Drupal 6 continues this tradition, using jQuery to provide an even richer user experience. The jQuery version 1.2.3 is included with Drupal 6.


We’ve got your back!: The security team helps you keep your site secure. Working closely with the authors of contributed projects and the core Drupal code committers, coordinated security releases are published as necessary. With the core Update status module and a subscription to the e-mail Security Announcements list, you’ll know about new security updates quickly.

Password strength checking: Get instant feedback on the strength of your password.

Drupal 6.0 Launched!
Granular permissions: Role-based permissions are much more refined. You can manage your user’s privileges with ease and precision.

PHP format secured: The “PHP input format” is now an “opt-in” core module, rather than being enabled by default. Safer for you.

There are lots of other changes pertaining to Performance and maintenance, such as Optimized code; Scalability options; A new menu system; Better file handling; Extended logging; Schema API; Batch API and Scripting from the command line.

Other small enhancements entail: Better polls; Forum improvements; Easier path alias management; E-mail notifications; Better anonymous commenting; New teaser handling; Sticky table headers; Custom date formats and Pretty signatures.

We’ve been designing custom Drupal templates and extensions, module installations, integration with third-party applications and more for quite some time now. Like most others, we too had been eagerly waiting for this new release, so that we can provide high-value solutions to our clients. Since, 6.0 has just been launched it would be a couple of weeks before we are totally into it.

Posted in Developer's Den
Posted by Navneet Kaushal on | Comments Off on How To Generate Loads Of Traffic Using Social Networking Sites?

Generate Loads Of Traffic Using Social Networking Sites

Wherever you look, you would come across numerous bloggers or budding SEO experts or Internet Marketing Experts tell you how valuable Social Networking sites can be to bring in massive amounts of traffic to your website.
More often than not, the only suggestion you get from them is that by cashing in on social networking sites you can attract a large amount of traffic, but almost never do you get to know “how”? The closest it gets to “How” is when you’re told that once you sign up with the popular ones such as Digg, Stumbleupon, Reddit, Delicious etc you’d be able to get the numbers you desire. But the fact is that a lot more effort goes in to it to reap the benefits.

So for a change this post would offer specific suggestion as ‘How’ to make that happen.

Bringing in traffic through Social Networking Sites boils down to two specific suggestions:

You need to be active as a community member.

If you make a helpful contribution to the site you’ll be highly appreciated, which is certainly more than throwing in links to your posts, as and when you get a chance.

When you interact with different members of the community try to talk in the same language as is typical of them. So the age old advice ‘when in Rome do as the Romans do’ is the thing to go by. Moreover, you also need to ensure that you talk to the right audience, for instance if you’re on Stumbleupon and hope to discuss advanced physics then it might not work for you.

You need to write posts meant to attract a particular social networking site

When you write posts focusing on a particular community they can generated substantial amounts of traffic for you.

As far as the first tactic is concerned it could take a lot of your time, and its benefits could sometimes be less than the time you invest in it. Further, the kind of traffic you get from this could sometimes be less valuable, however keep in mind the secondary benefits arising out of it which are well worth your efforts.

In case you’re pressed for time then creating a blog post which appeals to a particular group is a good option. Moreover, when you create such sites they get you lots of traffic when a regular user of the site comes across your post and submits it by himself as against you submitting it yourself.

Helpful Links:

Posted in SEO Guru
Posted by Navneet Kaushal on | Comments Off on Top 5 PHP Frameworks To Work On!

Top 5 PHP Frameworks To Work On!
If your are into Modern View Controller (MVC) then you ought to be well-versed with several PHP frameworks. PHP being a widely-used general-purpose scripting language, is especially suited for Web development and can be embedded into HTML. Further, you can use it for command-line scripting and client-side GUI applications. Moreover, PHP can be deployed on most web servers and most operating systems and platforms free of charge, in addition to being customizable and scalable, this is what makes it one of the most sought after frameworks.

However, there are over 40 frameworks available and different frameworks have their own peculiarities and which one is best suited to you depends on your needs and other aspects which we would explore in this post.

Some of the best frameworks around are: Zend, CakePHP, Symfony Project, Prado and CodeIgniter.

Zend Framework

Top 5 PHP Frameworks To Work On!Despite the fact that Zend Framework has just come out of beta and is in its nascence, and that there are a couple of modules still awaited (viz. user authentication module), it still has quite a few captivating features which make it an attractive option to pursue. If you’d want to assess the frameworks through the comparison charts alone it might not strike you instantly due to a relatively less number of checks, but what makes it alluring is that through its other modules you can effectively handle PDF files, RSS feeds, Web Services viz. Amazon, Yahoo or Flickr, etc.

Moreover, the various database objects facilitate and simplify querying your database, that too without the need to write any SQL on your own. Some find it tough but it’s also the fastest and provides more support and professional code needed. It is quite suited to those who want to build applications for large corporate entities.

As of now the Zend Framework doesn’t offer a full-fledged ORM or a PHP 4. While the arguments for and against including the ORM continue, you might very well consider writing one for your self and append it to the framework.

We’ve been generously making use of the Zend Framework, and think that the present as well as the future looks quite good for Zend. The most common PHP problems are being fixed and the stabler versions would have more features. And then comparison charts themselves would be sufficient to make an impression. Before, that happens, the professional coders can very well make use of its rich features to develop scintillating applications.

Helpful Links: | Home Page | Download | Documentation


Top 5 PHP Frameworks To Work On!CakePHP is quite popular and it can be considered for the most part an advanced MVC framework, coupled with additional modules. Most of the database part can be effectively managed with it and the support for Ajax and data validation facilitates the process further. One of the striking features of the module is certainly the ‘Access Lists,’ a user authentication module, it enables you to allow different users access portions of your website built in CakePHP. Moreover, it facilitates the use of rails. There is also an active community for the framework.

Despite its through functionality, ready usability, what’s surprising is that it doesn’t appear to have a stable version till now. It may be considered somewhat slow on the speed front.

We’ve worked with CakePHP framework on many projects now and have found it to be one of the most promising frameworks. At present it is being used by numerous companies and websites. It’s functionality makes it suitable for all types of applications. Further, it also is a large storehouse of code base of components and plug-ins.

Helpful Links: | Home Page | Download | Documentation

Symfony Project

Top 5 PHP Frameworks To Work On!

The Symphony framework is the most feature-rich product, moreover it uses distinct modules to manage functionalities such as a DB layer. Its extensive framework entails a full-fledged ORM titled Propel, which is an open source project. Propel is perhaps one of the top ORM solutions for PHP. The framework also comprises Mojavi for the Model-View-Controller model layer in addition to Creole for the database abstraction layer. It acquires its wide-ranging functionality from the fact that re-uses other projects rather than re-writing them.

Given its functionality, the framework is quite attractive, but it cannot be run on PHP4, probably due to the fact that it utilizes many new features of PHP5 and which is quite complex. A great degree of tasks are found to be quite complicated (viz. Paging) in Symfony when compared to other frameworks. Moreover it is also pretty much slow.

Our experience of using Symfony tells us that its feature richness and functionality make it a great candidate for projects which need some big features.

Helpful Links: | Home Page | Download | Documentation


Top 5 PHP Frameworks To Work On!

Prado is perhaps the most unique framework around with some great features to work on. Unlike some it is not a clone of rails, it can better be called as an ASP.net in a PHP. It has numerous components to effectively manage the most common PHP tasks. Moreover, its capability to make event-driven scripts possible is quite exciting too. An example would be that you can set an onClick event on an HTML button which in turn links to a PHP function. Features such as these make it quite similar to ASP.NET and Prado comprises several more ASP.NET components such as the Repeater Control and a GridView.

Since, it is a relatively new kid on the block it can’t be expected to be as much powerpacked as the ASP.net, but can be considered as a good framework for those who already have knowledge about ASP.net.

If you were to only trust the comparison charts to draw a conclusion about the framework then you might not be able to judge the true power of it. On the face of it, it does appear to be a bit frail but there is more to its uniqueness in terms of features and functionality. We found its features unique and because of its ability to handle event based web application like ASP.net it can be useful for projects with big enterprises.

Helpful Links: | Home Page | Download | Documentation

Code Igniter

Top 5 PHP Frameworks To Work On!

CodeIgniter is a relatively new framework brought out by the makers of ExpressionEngine. The framework appears to be quite promising and in short it could be called a simplified CakePHP. It can be considered as a boon for beginners because it doesn’t enforce strong MVC sequences, such as those found in rails or cakePHP, however it offers the same functionality as offered by Ruby on rails viz. scaffolding. Moreover, it’s quicker as well when compared to several other frameworks.

Based on the Model-View-Controller pattern, CodeIgniter promotes separation of content and application data. So if you use it judiciously, the resultant would be cleaner code and quicker development of PHP apps. Additionally, you can save lots of time and code with it for simple things. And since the naming conventions aren’t very strict, if facilitates using databases that you do not control or don’t have permission to modify, etc.

CodeIgniter offers great extendability. It lets you extend core classes, alternatively you could replace them with your own implementations. Further, if you want you can even create your own libraries and helpers.

On the documentation front it is excellent and there are even a couple of video tutorials so that you could be up and running ASAP. Lots of components and a strong community, it is an intriguing framework indeed. One issue however is that it doesn’t handle multiple databases as of now, but that’s being worked upon.

Our experience with CodeIgniter shows that it can be quite good for an intermediate PHP programmers who want to automate repetitive programming tasks and switch to object oriented programming. Moreover, if you’re unhappy with a bit too large and undocumented frameworks, CodeIgniter with its great toolkit to create full-featured web applications should be able to meet your needs.

Helpful Links: | Home Page | Download | Documentation

More Related Links


PHP Frameworks

We reccomend these frameworks because we found them to be the best ones to work with in comparison to the other frameworks. Since, different frameworks have their own peculiarities, you are the best judge of the one that suits your needs best.

Disclaimer: While we have tried our best to ensure that the information contained in the post is correct, please let us know of any errors that may have inadvertantly crept in.

Posted in Developer's Den
Posted by Navneet Kaushal on | Comments Off on Jumbo Pack: A Hundred And One All Time CSS Techniques!

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Since the inclusion of CSS in web design, designers have had access to a whole range of properties which can be tinkered around with to make web pages look just the way you want them to, in addition to making them look great. In this post we explore several ways to tweak your pages with CSS. The techniques have been compiled at noupe.com.

The CSS Sprites

Perhaps the best use of CSS sprites is to tweak with icons or to induce decorative effects. The sprites use CSS positioning and selectively show the background images to save HTTP requests.

CSS Sprites: Image Slicing’s Kiss of Death: Replace old-school image slicing and dicing (and the necessary JavaScript) with a CSS solution.

CSS Sprites: What They Are, Why They’re Cool, and How To Use Them: Lots of tricks about sprites. You must have come across a CSS technique where the “on” and “off” states of a buttons have been combined in a single image and can be activated, simply by shifting the background-position. The CSS Sprites can be thought of as an extension of this technique.

CSS Sprites: How Yahoo.com and AOL.com Improve Web Performance: Many of the busiest sites on the Internet make use of CSS sprites to save HTTP requests. Learn how AOL and Yahoo! use CSS sprites for performance enhancement.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
The CSS Rounded Corners

Rounded corners are popular and powerful, but to employ them requires the use of complex HTML and CSS. Some easy ways to implement them have been formulated.

Even More Rounded Corners With CSS: Rounded corners with CSS for, single-image, PNG-based, fluid rounded corner dialogs with support for borders, alpha transparency throughout, gradients, etc.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Rounded corners in CSS: Simple bordered division comprising four divisions and each one has a background-image positioned in each of the corners.

Liquid rounded corners: Try your hands on liquid design and transparent scrolling.

Mountaintop Corners: An easy way to create rounded corners.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Image Replacements Technique

Thierry Image Placement: The purpose of this technique is to compose headlines, which is made possible by replacing the normal HTML text with a CSS, a background image is added as well to achieve a specific look. The article explores the many different ways to implement the method.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Other methods to achieve IR are Gilder/Levin Method, which has been described by Dave Shea and the Gilder Levin Ryznar Jacoubsen IR method, which has been described here.

Sliding Doors

Sliding Doors: It is a technique for creating visually stunning interface elements with simple, text-based, semantic markup. This article covers a scenario where no tab is highlighted, combine Sliding Doors with a single-image rollover, provide a fix for the clickable region in IE/Win, and suggest an alternate method of targeting tabs.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Sliding Doors” Box– Rounded Corners for All:This technique creates rounded-corner boxes coupled with visual flare and the least amount of semantically correct markup. When resized they keep their backgrounds intact.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Image Text Wrap Technique

This technique meant to enable you to wrap around image text flow control to get a magazine style page layout.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
The techniques are:

CSS Image Text Wrap

Fancy text wrapping around an image

Equal Height Technique

One of the problems with CSS properties is that elements stretch vertically only. This technique was invented to solve that problem so as to make all columns appear to be the same height.

Faux Columns
: Makes use of a vertically tiled background image to create a look of colored columns.

Equal Height Columns-revisited: Make all columns appear to be the same height, but no faux column style background images are needed.

Equal height boxes with CSS: This technique makes use of the CSS properties display:table, display:table-row and display:table-cell to make containers behave like table cells in this example. It looks like this:

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Turning A List Into A Navigation bar

List are valuable because a navigation bar, menu, etc are all a list of links. You can get a list semantically by using a list element. It also helps to provide at structure even when the CSS is disabled.

Turning a list into a navigation bar: It’s a simple markup. An unordered list, with each link placed in a separate list item.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Uberlink CSS List Menus:

Jumbo Pack: A Hundred And One All Time CSS Techniques!
CSSMenus: Horizontal and Vertical List Menu


7 Advanced CSS Menu: 7 Advanced CSS Menus techniques.

Making Headlines With CSS

Headers play an important part in enhancing the layout of the document. If the headers a intriguing enough then that particular section would captivate your reader.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Heading Style Gallery: Stylish content headings (h1,h2,…)

Typography for Headlines: Enhance and embellish the typography of headlines.

Making Headlines With CSS: Use CSS to make fashionable Web page headers which would captivate the audience in an instant.

CSS Shadows Techniques

These techniques are used to make the CSS flexible, when drop shadows are applied to block elements they can expand along with the content of a block when its shape changes.

CSS Drop Shadows: Build flexible CSS drop shadows that can be applied to arbitrary block elements that can expand as the content of the block changes shape.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Fun with Drop Shadows: Makes use of relative positioning.

Drop Shadows By Phil Baines:

CSS Drop Shadows II: Standards-compliant drop-shadow to produce exquisite shadows.

An improved CSS shadow technique: An easy-to-use technique using only Web technology and a couple of image elements.

CSS Transparency

To manage and manipulate transparency is perhaps the trickiest part. The techniques below elucidate how to enhance the quality of your pages by inducing effects of transparency.

Partial Opacity: With Stu Nicholls’s methods the background for the text is made opaque and it’s also quite legible.

Jumbo Pack: A Hundred And One All Time CSS Techniques!
Cross-Browser Variable Opacity with PNG: If there’s a bad support for PNG in a browser you make use of this graphic format’s lossless compression, alpha transparency, and variable opacity.

Two Techniques for CSS Transparency

Several Link Techniques

Showing Hyperlink Cues with CSS: The CSS With this technique you can make the little icons next to hyperlinks speak! or signify whether the takes you away from the site, opens a pop up, etc.

The ways to style visited Links: Excellent way to differentiate visited and unvisited links, while keeping the text scannable and readable.

Link Thumbnail: When the mouse pointer hovers over an off-site link the script opens a small image of the destination page.

Iconize Textlinks with CSS: There’s a variety of ways to implement this.

Posted in Developer's Den
Follow Us On
Subscribe Newsletter
Candid on Flickr!
Looking for answers?