Jan
21
Posted by Navneet Kaushal on | Comments Off on Understanding Consumer Psychology for your eCommerce Business

Ecommerce has changed the way consumers shop nowadays. It is the convenience of shopping from anywhere & anytime, which makes eCommerce sites loved by buyers.

If you have decided to take your business online, there are a few things worth considering so that your venture turns out to be a great success. Understanding your consumers’ psychology & habits behind the shoppers’ clicks will give a kick-start to your shopping site. Today’s infographic by vouchercloud is a detailed description of the statistics and habits of consumers behind the clicks.

Posted in Ecommerce Trail
Jun
28
Posted by Navneet Kaushal on | Comments Off on Organic Search Contributing the Most to Customer Acquisition in eCommerce Market!

Organic Search Contributing the Most to Customer Acquisition in eCommerce Market!

Customer Acquisition Platform Custora, in the latest study has revealed that all the customers are not created equal, when it comes to eCommerce industry. It has also calculated the lifetime value of a customer in the study.

The research shows that most of the highest value customers on an eCommerce portal come from organic search. The visit rate is 54 percent higher than the average lifetime value of a customer. PPC and email come after organic search.

Organic Search Contributing the Most to Customer Acquisition in eCommerce Market!

Customer Lifetime Value (CLV) is a way of calculating the total profit a company can expect to make from the relationship with a customer over time. Custora considered the total amount spent by the customer in the two years of initial purchase for this particular study.

Custora in its report said, “The savviest marketers in the new era of ecommerce will be looking beyond just where customers are coming from. They’ll be looking at the value of new customers acquired across channels, platforms, and geographies”.

Social media is also a common contributor in the conversion process but is some time the last click or only click in the conversion chain. Custora has however revealed that customers coming from the social networks don’t stack up against CLV of customers who are coming from other channels.

The report also said that the customers acquired through Twitter have 23 percent lesser worth than the average CLV.

Organic Search Contributing the Most to Customer Acquisition in eCommerce Market!

Customer acquisition through email marketing is increasing. There was another study by Monetate, which revealed that email was giving tough competition to search and social media in driving conversions for eCommerce. Custora data has also revealed that the acquisition of customer via email has quadrupled in the past four years in the eCommerce market.

Organic search is however contributing more to customer acquisition than email marketing.

Organic Search Contributing the Most to Customer Acquisition in eCommerce Market!

Custora collected the data from 86 U.S. retailers in 14 industries. It had purchase behavior details of 72 million customers. The acquisition channels were obtained via “utm_medium” tag in Google Analytics.

Feb
22
Posted by Navneet Kaushal on | Comments Off on How to Speed up a Slow Website? – Page Load Time Matters

Four out of five people would just dump slow websites – it is as simple as that. If you’re serious about not losing your consumers, make sure your site is quick to appear on the browser.

How to Speed up a Slow Website?This infographic by Papaki is offering a host of useful suggestions that will make site speed fast as light.

Feb
06
Posted by Navneet Kaushal on | Comments Off on Online Shopping In India Grows At An Exponential Rate!

Shopping online is a way of life for many of us. From, daily groceries to branded electronics, we prefer surfing  online shopping sites. The following video report posted by Google India clearly shows that Indians are now more comfortable shopping online.

The number of purchase related searches made online has increased at the rate of 128% in 2011 to 2012. Whereas, the increase in the year 2010-2011 was only 40%. In terms of products searched, consumer electronics came first, closely followed by apparels & accessories.

According to the report, the top 5 reasons why buyers are flocking to online shopping sites are:

  • Fast Delivery
  • Cash on delivery
  • Discounts
  • Cash back guarantee
  • Accessibility to brands

This report was put together by combining data from Google Trends and online research conducted by TNS Australia on behalf of Google India in November 2012.

Posted in Ecommerce Trail
May
11
Posted by Navneet Kaushal on | Comments Off on Basics of Creating a Responsive Website!

Basics of Creating a Responsive Website!The number of people surfing the internet from mobile devices is increasing rapidly. In fact a recent study by a market analyst firm IDC revealed that by the 2015, the number of people accessing the Internet from smartphones, tablets and other mobile devices will overtake the number computer users. Google also released a research report in January this year which showed the mobile device adoption and usage trends in five countries. As per the survey results- 69 percent of US mobile users access the internet on their phones every day. This number is even higher in Japan where 88 percent access the internet on mobile devices every day.

Developers have the challenge to make their websites easily adaptable on mobile devices. For the same, they can rely on responsive design tools like media queries to suit the requirements of a variety of screens of mobile browsers.

Benefits of Responsive Design

Responsive designs are better than specific mobile sites. The reasons are:

  • No hassle of maintaining many sites. With a design that modifies itself automatically for any device saves time and also, you have the same content for all users.
  • There are no canonical URL issues with a responsive design. So webmasters won’t have to be concerned about ranking issues either.
  • With a responsive design, there will be no issues about redirects going wrong.

Responsive DesignSteps to Responsive Design

Webmasters have also noticed the steady increase in traffic from mobile devices. People using phones with HTML, CSS, and JavaScript supported browsers visit websites but the catch is the limited screen space with widths as narrow as 320 pixels. Google also addressed the issue of the choice between creating mobile friendly websites, or modifying existing sites and new ones to be displayed nicely on both computers as well as mobile phones.

As Google expresses its concern, “Creating two sites would allow us to better target specific hardware, but maintaining a single shared site preserves a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web addresses. With a mind towards maintainability we leant towards using the same pages for both.”

This means that you need a responsive design for your website where:

  • The pages would display properly on any screen resolution
  • The content can be easily viewed on any device
  • There will never be a horizontal scroll bar for mobile devices

Liquid Layout

Web masters can begin on the path to make their websites mobile friendly by making that the stylesheet enables a liquid layout. Use max width and min-height as this will not cause the larger fonts or multi-line text to break the container’s boundaries. You can also stop the fixed width images from “propping open” liquid columns by applying the following CSS rule:

img {

max-width: 100%;

}

As you know that media queries are now well-supported in modern browsers as well as a majority of mobile devices. These queries can be the distinguishing factor between sites which degrades well on a mobile browser, and the site which improves to benefit from the streamlined User Interface. An important thing to consider here is the way smartphones represent themselves to web servers.

Responsive Website DesignViewports

You site has to display clearly for Android and iOS devices. You have to consider the ‘overview mode’ of view offered by these smartphones. The fact is that smartphone browsers work as high-resolution desktop browsers, display the page just as you would see it on a computer. Users then have to zoom in to see the page/read it. Your site has to adjust to the default viewport width for Android browser is 800px, and for iOS is 980px.

You have to ensure that your page is rendered on smartphones in a readable manner, not requiring the users to zoom in first. You can do this with the use of the viewport meta element:

<meta name=”viewport” content=”width=device-width, initial-scale=1″>

With this code, a 320px wide image would be sized to the full width of the screen (it will be double the number of pixels if your mobile screen is 640 physical pixels.) Most standard smartphones have a device-width in the region of 320px.

There is another benefit of setting the width to device-width in the viewport meta tag. When the user flips or changes the orientation of their smartphone or tablet it updates itself. So, you simply combining this with media queries and change your layout as the user rotates their device:

@media screen and (min-width:480px) and (max-width:800px) {

/* Target landscape smartphones, portrait tablets, narrow desktops

*/

}

@media screen and (max-width:479px) {

/* Target portrait smartphones */

}

Here is how you can use the orientation media query to aim at particular orientations without referencing pixel dimensions, where supported.

@media all and (orientation: landscape) {

/* Target device in landscape mode */

}

@media all and (orientation: portrait) {

/* Target device in portrait mode */

}

Responsive Website DesignContent

Remember that for benefitting from the power of media queries, you have to set up a liquid layout and add a few media queries to provide better user experience to mobile surfers. Opt for a broad set of breakpoints and do not target precise device resolutions. For screen resolution 800 or lower pixels, send the less important content to the bottom of the page-

@media screen and (max-width: 800px) {

/* specific CSS */

}

For smartphones:

@media screen and (max-width: 479px) {

/* specific CSS */

}

Following these steps will allow you to make the site compatible with a wide range of devices.

The Takeaway

When you work on making your site accessible on mobile devices and narrow viewports, starting with liquid layouts is the right move. However, you must be prepared to make some alterations to your design too. You can spruce up your look for many devices by adding media queries too. Keep on testing the look and functionality of your site on various mobile devices to know what all needs work. Be ready to cater to mobile traffic and see your business grow with it.

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