10 Tips for Writing SEO Friendly Page Titles for Shopify Websites

Creating page titles that are good for SEO is important for helping your Shopify store show up higher in results pages and get more visitors. Page titles are usually the first thing people notice in search results. They are important because they can influence whether someone decides to visit your website.

To create good titles, you need to know your audience, use important words, keep titles short, and make them interesting. Also, using Shopify’s strong SEO tools can make things easier and help you create better titles that get more attention. This post offers simple tips to help you write page titles that will boost your search rankings.

By using these tips, you will attract more visitors, get more interaction, and increase sales on your Shopify store. Let’s look at the top ten tips for creating SEO friendly page titles for Shopify websites.

10 Tips for SEO Friendly Page Titles for Shopify Websites

  1. Know Your Audience

Knowing your audience is the foundation of good SEO. It’s not just about knowing how old they are, whether they are male or female, or where they live; it’s about understanding what they want, what they need, and what problems they have.

This means doing thorough research on the market, making profiles of your ideal customers, and regularly learning about your audience as trends change. If you have a Shopify store selling fitness gear, understanding that your customers care about strong and new features will help you create titles that connect with them.

Use surveys, polls on social media, and engagement data to get information. This information helps you understand what they want to find and adjust your content to match that.

Steps to Follow

  • Use surveys or tools like Google Forms to collect more information about your customers.
  • Join groups in social media related to your interests to see and learn about popular topics.
  • Use Google Analytics to see who visits your site and what they do while they’re there.
  • Make clear profiles of different types of customers to understand your audience better.
  • Keep your market research up to date so you can follow new trends and what people like.
  1. Use Relevant Keywords

Keywords are very important for SEO, and picking the right ones can greatly affect how visible your page is. Relevant keywords are words that people are likely to use when looking for products like yours. Tools like Ahrefs, and Moz can help find these words.

Long-tail keywords are more descriptive phrases that can be very good at attracting the right visitors to your site. They usually face less competition and get more sales, which makes them useful for specific markets.

Steps to Follow

  • Use tools to find popular and important keywords.
  • Concentrate on longer keywords to attract more detailed search requests.
  • Look at the words competitors use to find areas where you can improve.
  • Use important words in your page titles and content in a natural way.
  • Keep an eye on how your keywords are doing and change your plan if necessary.
  1. Be Concise

Usually the first 50-60 characters are only displayed on Google. This doesn’t mean your title can’t be long, but make sure the important information comes first. A short title is easy for users to understand because it helps them see what your page is about right away.

For example, “Organic Dog Food – Healthy, Grain-Free Choices | YourBrand” is clear and straightforward. It includes important words and sends a clear message within the character limit, so both search engines and users can understand what the page is about.

Steps to Follow

  • Put the most important words at the start of the title.
  • Use tools like Moz’s Title Tag Preview Tool to make sure your title is not too long.
  • Don’t use extra words that don’t help or make things clearer.
  • Make sure the title is clear and easy to read at first sight.
  • Keep checking and updating titles to ensure they are still important and clear.
  1. Add the Brand Name

Adding your brand name to page titles helps people remember your brand and builds trust. When people see your brand name often in search results, it helps make your brand more noticeable and trustworthy. It’s usually better to put the brand name at the end of the title so that the main keywords stand out more.

For example, “Affordable Handmade Jewelry – YourBrand” puts the product first, then the brand name. This setup makes sure your titles focus on important words while also promoting your brand well, which helps create a strong online presence over time.

Steps to Follow

  • Always put your brand name at the end of the title.
  • Make sure the brand name fits in smoothly and isn’t obvious or distracting.
  • Use the same branding in all your page titles to help people remember you.
  • Use the brand name to create special deals or standout features.
  • Watch how adding brand names affects search results and make changes if necessary.
  1. Don’t Use Too Many Keywords

Keyword stuffing can appear as spam and may lead to penalties from search engines. Instead of stuffing your titles with lots of keywords, try to write titles that make sense and are useful. For instance, “Best Organic Dog Food – Healthy, Grain-Free Choices” sounds better than “Best Organic Dog Food Healthy Dog Food Grain-Free Dog Food.”

A smooth-sounding title makes it easier to read and improves the experience for users, which is important for search engine rankings. Google’s systems can understand the meaning behind words, so a clear and helpful title will always work better.

Steps to Follow

  • Rewrite the content using different terms that mean the same thing.
  • Pay attention to the most important words and include them smoothly.
  • Don’t use the same words too many times in titles.
  • Make sure titles give users clear and useful information.
  • Keep checking and updating titles to make sure they’re easy to read and include important words.
  1. Make it Interesting

A catchy title gets people’s attention and makes them want to click on it. Use strong verbs and exciting words that spark interest or prompt quick action. Words like “Find out,” “Best,” “Top,” “Great,” and “Special” can make your titles more interesting.

For instance, “Find the Best Guide to Organic Dog Food” is more appealing than “Organic Dog Food Guide.” Point out what makes your content special. Are you sharing a great offer, unique tips, or top-quality products? Make sure your title clearly shows this value. A good title grabs attention and helps people know what to expect from the content.

Steps to Follow

  • Use strong action words to make your titles more exciting and interesting.
  • Include special deals or unique features in the title.
  • Make sure the title grabs attention or makes people feel they need to act quickly so they will want to click on it.
  • Try out different title options to find out which ones work the best.
  • Keep an eye on how many people click on your links and change the titles if needed based on the results.
  1. Use Shopify Tools

Shopify has many SEO tools and apps that can help you improve your page titles easily. Tools like SEO Manager or Smart SEO can suggest keywords, check how good your titles are, and keep track of performance. These tools usually have features that help automate many parts of SEO, making it simpler to keep the best page titles.

Using the tools here can save you time and help keep your titles updated with the latest SEO tips. Shopify’s app store has many tools that can help with different parts of SEO, like finding keywords and checking how well your site is doing.

Steps to Follow

  • Check out Shopify’s app store for SEO tools that work for you.
  • Use SEO Manager or Smart SEO to help you find keywords and analyze titles.
  • Keep checking and updating titles with these tools to make sure they work well.
  • Use automation tools to keep your SEO practices steady.
  • Keep an eye on performance numbers and change plans based on what these tools show you.
  1. Study Your Competitors

Looking at what your competitors do helps you see what is successful in your industry. Check how leading competitors create their titles, what important words they use, and how they stand out from each other.

Tools like Semrush can give you a lot of information about how your competitors improve their search engine rankings. By looking at what your competitors are doing, you can spot things they are missing and discover ways to be different.

It’s important to keep your own style and not just copy what others do. Competitor analysis is about understanding and getting better, not just imitating others. Use the information to improve your titles and make them work better.

Steps to Follow

  • Use tools like Ahrefs to look at the keywords and titles that your competitors are using.
  • Find gaps in strategies of your competitors and use it to your advantage.
  • Make sure your titles have their own style and are not just copied from somewhere else.
  • Keep an eye on competitors to know what’s happening in the industry.
  • Learn from what your competitors are doing to make your own titles better.
  1. Test and Improve

SEO is a constant task that needs regular testing and updates. Try A/B testing to test different titles and see which ones attract more visitors and get more interactions. Metrics such as CTRs and bounce rates give useful information about how well your titles are working.

A high CTR means many people are clicking on your titles, while a high bounce rate might mean that the content isn’t satisfying what users wanted. Using this information, you can change your titles to make them work better. Testing often and making updates helps you stay flexible and adjust to new trends and changes.

Steps to Follow

  • Run A/B tests to see how different titles perform.
  • Check CTRs and bounce rates to see how well your titles are working.
  • Keep testing and improving titles based on how well they do.
  • Keep up with the latest SEO trends and changes in algorithms so you can change your strategies as needed.
  • Use tools like Google Analytics to follow and understand how things are going over time.
  1. Write Unique Titles for Each Page

Each page needs its own special title so that there is no confusion and search engines can find and list them properly. Having the same title more than once can confuse search engines and weaken your SEO results. Each title should clearly show what is on the page and give clear information.

Instead of using the same title for all product pages, make each one different. For example, use titles like “Organic Dog Food – Chicken Flavour | YourBrand,” “Organic Dog Food – Dry | YourBrand,” and so on. Unique titles make it easier for users to find the products or information they want.

Steps to Follow

  • Make a different title for each page that shows what is special about it and doesn’t repeat anything.
  • Use tools to find and fix any repeated titles.
  • Make sure every title gives clear and different information.
  • Make sure to check and change titles often so they stay relevant and useful.
  • Keep an eye on SEO results to make sure that unique titles are helping to improve search rankings.

To Conclude

Creating easy-to-understand titles for your web pages is very important for being successful online, especially for Shopify stores. To get more visitors to your page, know who you are writing for, use important keywords, and make your titles short and to the point. 

Use your brand name, don’t use too many keywords, and include action words to make your titles more effective. Using Shopify’s tools like SEO Manager and Smart SEO can make it simpler to improve your site’s search engine ranking and keep it high.

Looking at what your competitors are doing and regularly trying out different titles helps you stay on top of SEO. Giving each page a unique title helps people use the site better and helps search engines find it.

By using these tips, you’ll improve your search engine rankings and make the experience better for your visitors. This will lead to more people visiting your Shopify store and higher sales. Now, you can use these ideas to make real improvements in your SEO.

FAQs

How do I pick the best keywords for my page titles?

To pick the best keywords for your page titles, you need to do careful keyword research. Begin by thinking of words or phrases that your customers might use to look for your products or services. Tools like Ahrefs, and Moz can help you find important keywords that many people are searching for related to your business. Find keywords that are popular enough to attract visitors but not too hard to compete for.

How many characters should the page titles be?

Page titles should be about 50-60 characters long so they show up completely in search results. Google usually shortens titles that are too long, so important details might be lost. Making your titles short helps both search engines and people easily understand what your page is about. But this doesn’t mean you should give up being clear just to be short. Make sure your titles are easy to understand, explain what the content is about, and use the main keywords.

How often should the page titles be updated?

You should update your page titles regularly to make sure they stay relevant and useful. SEO isn’t something you do just once; you need to keep checking and making changes all the time. As trends and how people search change, your SEO strategy should change too. Watch your performance numbers, like click rates and search positions, to know when you need to make changes. Also, keep yourself informed about the best ways to improve SEO and any changes in search engine rules to make sure your titles are still effective.

How can my competitors’ page titles be analyzed?

Checking out your competitors’ page titles can give you helpful information about what is effective in your field. Check for common themes and trends in the titles of the top competitors. Find where their plans are lacking and see how you can stand out. For example, if a competitor is not using certain detailed keywords that your audience cares about, you can take advantage of that chance.

Leave a Comment

TO TOP