Posted by Navneet Kaushal on | Comments Off on Microsoft Introduces Internet Explorer 8.0 Beta 2!

Internet Explorer 8.0 Beta 2

Via the Microsoft Blog, Microsoft has announced the release of the latest version of its most famous browser, Internet Explorer 8 Beta 2.

The all new Internet Explorer 8 Beta 2 is available for download and is compatible with 32- and 64-bit editions of Windows Vista, Windows XP, Windows Server 2003, and Windows Server 2008. Along with the English language support, the new version is also available in Japanese, Chinese (Simplified), and German. Additional languages will be available soon.

Here is how users will benefit from Internet Explorer 8 Beta 2:

According to MSN Blog, “We looked very hard at how people really browse the web. We looked at a lot of data about how people browse and tried a lot of different designs in front of many kinds of people, not just technologists. As tempting as it is to list here all the changes both big and small in IE8, we’ll take a more holistic approach. That’s how we built the product and how we’d like to talk about it. Continue reading

Posted by Navneet Kaushal on | Comments Off on Symptoms of an Under-performing Website!

Under-performing Website

If you are a Webmaster, you would probably know that, you have to keep your website in tune with the ever evolving world wide web. However, no matter how much efforts you put into it, at some point of time, your website will start giving undesirable results and that is when you get to know that your website is under-performing. As one of the leading firms in the field of search engine optimization, we are taking this opportunity to enlighten our readers with certain, ‘symptoms’ that, when observed should be taken as clear signs that a website is under-performing. Continue reading

Posted in SEO Guru
Posted by Navneet Kaushal on | Comments Off on The Importance of Above The Fold or ATF for your Webpage!

Above The Fold
One of the most vital part of your webpage is the top part, that is displayed almost immediately as soon as your page starts to load. The placement and relevance of this part of the page is known as ‘Above the Fold’ or ATF, as we are going to refer to it throughout this post.

Since, we are in the business of web hosting and search engine optimization, we thoroughly understand the importance of ATF visibility and how it can be a major factor in alluring or repulsing your website visitors. Hence, we decided to post up what we believe is quite useful about the relevance of ATF area and how it can be helpful and troublesome as well. Continue reading

Posted by Navneet Kaushal on | Comments Off on W3C Releases New Mobile Application Guidelines!

W3C Releases New Mobile Application Guidelines!

We all know that the WWW or the world wide web has established concrete roots in the world of mobile communications, as each day more and more users are accessing Internet and it resources through their mobile phones. However, as with any other technology, an authority is required to oversee its smooth functioning.

Hence, the World Wide Web Consortium (W3C) has released some very important guidelines to be followed by the Webmasters, who present their websites, products and services on the mobile phone browsers. These guidelines are intended to create certain quality standards, dedicated towards improving the user experience of the Internet, specifically on mobile devices.

Here is the Press Release from W3C:

W3C Standards Make Mobile Web Experience More Inviting:

2008-07-29: W3C today announced new standards that will make it easier for people to browse the Web on mobile devices. Mobile Web Best Practices 1.0, published as a W3C Recommendation by the Mobile Web Best Practices Working Group, condenses the experience of many mobile Web stakeholders into practical advice on creating mobile-friendly content. These guidelines will help to improve the experience of people browsing the Web on a wide array of mobile handsets. W3C published a second standard today: XHTML Basic 1.1 Recommendation, the preferred format specification of the Best Practices. With this, there is now a full convergence in mobile markup languages, including those developed by the Open Mobile Alliance (OMA). The Working Group also published today the first draft of a next generation of guidelines, Mobile Web Application Best Practices, aimed at mobile Web applications. Read the press release and testimonials, try the W3C mobileOK checker (beta), and learn more about W3C’s Mobile Web Initiative (MWI).

Posted by Navneet Kaushal on | Comments Off on Website Content- The Road to ‘Conversion’!

At CandidInfo, we understand the value of ‘Content’ and how it alone can make or break a website and its traffic. Since, we are in the field of website development, we know that it is extremely important to keep the content of your website as innovative as possible, yet keeping it streamlined and simple. On an average your website will lose 7% or more of your website traffic, because of faulty or unconvincing content.

The structure of web content writing is similar to almost every other form of writing. However, there is one crucial difference. In web content writing, just with a handful of words, your website needs to convey its authenticity, brand, image, information and the key message. Above all, the content of a website should be such, that the search engine crawlers should be attracted towards it and should crawl it more.

Above the ‘Fold’:

The foundation or the basic structure of web content writing is similar to any other form of writing. The format normally is composed of a catchy headline, an introductory paragraph, the body of the content and the conclusion. However, the only major difference is, that a content writer for a website is restricted by space limitation, that roughly translates to, that the writer has limited space to assimilate all the required information and factors. This space is above the ‘fold’, which is the place that a visitor sees when he first arrives on the website. The content below is usually considered as secondary, as the user has to scroll down to view the content and in most cases, viewers leave the page, if they do not see the information that they are seeking the moment they land.

Below the ‘Fold’:

Statistically, each click a visitor has to make for a website, the website loses 7% of its potential to convert, it means that with each click a website loses 7% of its customers. Going by this theory, which is also a stated fact, the more clicks a visitor makes on a website, the less is the conversion on the website. Keeping this in mind, you need to concentrate on the fact that, the less clicks by a visitor, the better. The bottom line being, that if your visitor gets the information that he is looking for, upfront, then the chances of conversion are very high.

However, with the ever evolving Internet realm, the users and the targeted audience have also evolved in many ways. Long gone are those days, when people were easy to convince about your products or services, with a glamorous advertisement. These days, people are quite aware and invulnerable to a majority of sale pitches. It take a lot more than promises, the great hype and the marketing techniques to convince your audience to become your customer.

Generally, all you need to create more opportunities for conversion is to create a more than 250 words substantial content for your website, just ‘one click’ to another page, a little more content to read, and relevant & reliable information for your visitors. ‘Credibility’ is the word!

To achieve maximum conversion, you need to create precise no-nonsense content and provide users with option so as help them in taking decisions. This will lead to multiple opportunities of conversion. Your ultimate goal is to guide the visitors to the ‘call to action button’, as quickly and gracefully as possible, where conversion truly takes place.

Posted in Content Queen
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