It is crucial for businesses to realize how conversion optimization can be important for their specific ventures. It is significant for them to be successful in the contemporary online commerce. The most powerful and influential conversion hacks can help them enrich their ecommerce experience, with sales, revenue, improved conversions, and eventually take them to the next level. So, it becomes critical for these ventures to spruce up their conversion rate.
Here is an infographic by Technorian with a detailed information on the most powerful conversion hacks for Ecommerce.
Going down the memory lane, we realize how things in web designing were and how they have totally changed now. There was a time when common resolution of monitors were 640×180 and now the numbers have taken a huge jump to 1152×864! Nowadays we see responsive designs and animated gifs and back then early browsers used to support only text. Continue reading
Magento is a powerful eCommerce platform. If you are using it, you will probably be aware of the fact that the basic set-up is not enough to meet all your business requirements.
There are vast number of plugins called extensions or add-ons available for Magento to help you in taking the complete leverage of the platform. All you need to do is visit the Magento Connect Store & choose the plugin that your business requires.
If this sounds a lot of work, here are the Top 5 Free Magento Plugins or say extensions, we won’t say are crucial but will be great for your eCommerce business.
Make your eCommerce site SEO friendly with the XML Sitemap Extension. It creates & stores the sitemap in XML file and exports the product information in categories. Also, the extension will create XML tags without concerning about the product attributes & add and display sitemaps corresponding with the categories. The XML Sitemap extension is 100% Open Source and fully compatible with other Magento extensions.
Get deeper capabilities for your Google analytics with the extension. You can track Adwords purchases & conversions as well as get deeper analytics on how Adwords is converting for you. Filter your reports by customers, categorize items on transactions, put dynamic remarketing tags, and do many more things with the Fooman Google Analytics
Turn your 4-6 steps checkout process into a simple one with the One Page Checkout extension. It makes checkout quicker by increasing the number of completed carts, thus lowering cart abandonment & the amount of $ you would need to spend on brining those abandoned carts back. The extension allows customers to save the contact information and is integrated with Paypal. Languages such as Russian, Deutsche, and English are already included while additional languages can be added.
Integrate your WordPress blog with your Magento store with this extension. It is compatible with Magento Enterprise, Magento Community, and Magento Professional Edition. It requires no core Magento or WordPress file modification, uses your Magento theme for the blog, and keep the URLs same so that the SEO doesn’t get affected.
Drive revenue with email & cross-channel marketing with this Magento extension. It lets you send messages on the basis of the purchase history of the customers, to make the whole experience more personal & relevant. Analyze customer metrics on the basis of Average Order Value, Total Revenue, and Last Order Total. Also, you can send simple newsletters as well as automated reminders for abandoned carts & wishlists with Bronto.
While there’s a whole lot of free & paid Magento plugins available for businesses, these are the ones we highly recommend. Are you using any of these? Is there any Magento extension that you are thoroughly impressed with? If yes, do share a word in the comment section.
Have you ever come across a website and thought that it looks amazing? Do you think your own website could be made better? If you want to make changes to your website but do not know where to start, here is a list of some common mistakes that you should avoid that will help you make your website look and do good.
- Information Overload: Make sure your website does not contain all the important information right at one place, that is the homepage. Rather than cramming all the important information on the homepage itself, have a top navigation bar displaying different sections to find different information.
- Complex web design: Your website should not be difficult to navigate. If it is, and the users find it difficult to find the information they are looking for, they will go find it elsewhere. Keep the web design simple and the elements user friendly.
- No call to action: If your website is not using clear call to action, you are missing on the opportunity to turn your visitors into prospective customers. When a user lands on your website, you want them to take an action. By incorporating a CTA you are encouraging them to take that action.
- Ineffective design elements: Make sure the design elements on your website go with the overall look. They should neither be too flashy nor too dull. Keep the fonts simple and easy to read. The design should be uniform throughout the site and the color palette consistent.
- Not Compatible with mobile devices: With more and more people using mobile devices to access the Internet, it is crucial for your site to be mobile friendly. In fact 74% mobile users say that a mobile friendly site encourages them to revisit the site.
- Poor content: Users are not going to like a website copy that is not well written, stuffed with keywords and filled with jargon. Content is what matters. Make sure your website content is enticing and uses the relevant keywords. Take care that the copy is neither too long or too short. Avoid repetitive and dull words and phrases.
- Old and outdated information: Another common mistake is failing to keep your website copy updated with the latest information. Keep on adding fresh content from time to time and make sure it is accurate. Also check for broken links.
- Not blogging for your business: Blogging for business is important not only because it improves your organic search engine rankings but also helps you engage with your audience by starting a conversation. Blogs let you generate fresh content for your readers that solves their common problems and establishes trust.
Your website helps your audience develop the first impression about your business. So make sure this first impression is a good one. By making these quick changes you can help your website turn into a great marketing tool, drive more traffic and eventually generate sales. Have you got some other suggestions that you would like to include in this list? Let us know by commenting below.
You have proven yourself a success in the brick-and-mortar world of business; but if you want to experience real success – success that will drive your profits higher than you have ever experienced before – you are going to want to move your offline small business online.
In today’s day-and-age, being online is vital for the success of any business. More and more people use the Internet, not only to review products before they purchase them, but to actually purchase their products. This means that as a small business owner, if you want to stand up against your competition and increase your success, you are going to want to take advantage of the power of the World Wide Web.
It’s challenging to start a successful business at all; but if you want to ensure your success, establishing your business online is vital. You may not think of your business as particularly “Internet-friendly”, or you may think that it is only suitable for your local area; but think again. Bringing your small business online can have an amazing impact on your success.
Still need a little more convincing? Keep on reading to find on 5 great reasons why you need to bring your small business online.
Expand Your Read
One of the biggest reasons to bring your small business online is that you have the ability to expand your reach. One of the biggest and most important factors of remaining successful is constantly attracting new clients. The World Wide Web literally expands the reach of your business to the, well – world! When you bring your small business online, you have the ability to sell your products to a global audience. Your small business in San Francisco could become a favorite place for people to shop in New York, Brazil and Paris!
More Cost Effective
While traditional forms of advertising for your small business may be effective, they can also be costly. Print, radio and television ads can be very powerful means of advertising your business, but they usually come with hefty price tags. A website is much less expensive to build and to maintain, and it reaches an even bigger audience than traditional marketing methods, which means that you get a whole lot more bang for your buck when you bring your small business onto the Web.
When you bring your small business onto the Internet, you get to take advantage of another huge benefit; being social! Social media is one of the most powerful marketing tactics in today’s business world. When you consider that there are literally millions of people who use sites like Facebook, Twitter, Pinterest and YouTube on a daily basis, it only makes sense that they are a powerful marketing platform for businesses. In fact, according to Fox Business, 83 percent of small businesses are already using Facebook for advertising, and that number is sure to rise. This statistic certifies the powerful impact that small businesses are having using social media for marketing.
Build Your Brand
Your brand is one of the most important aspects of your business, and a website can help you build that brand. Today’s consumers research before they buy a product, which means that the more confidence they have in your products, the more likely you will be to sell them. That being said, your website can serve as a powerful source for building your brand, which can help to build confidence and trust in your potential customers, turning them into definite customers. Include the option to allow your customers to leave feedback on your site and you’ll build your brand, and trust, in your business.
Referrals, Referrals, Referrals
The Internet is a wonderful way to build referrals for your business. Whenever someone is impressed with your business and wants to recommend it to someone, they can easily do so by sharing links to your website on their own website, on their social media page, on a forum or in a number of other ways. The more referrals your website has, the more success your business will enjoy.
With these five benefits, it is easy to see why you should bring your small business onto the World Wide Web.
Marketing Your Small Business Online
Now that you know the benefit of bringing your small business onto the World Wide Web, you are probably wondering how you go about marketing your website.
If you’re just getting on the Web, marketing your business may seem like an overwhelming task, but it’s actually not as difficult as you may think.
Here’s a look at some basic and pretty simple online marketing tips for your small business.
In the world of Internet marketing, there is a phrase that you will become familiar with very quickly; Content is King. In other words, the content on your website is one of the most important elements. Your content not only tells the story of your business, but it lets potential customers know about the products and services that you offer, how your business works, it catches their attention and it keeps them informed and interested. And most importantly, the content on your website helps to attract new customers, and keeps your existing customers coming back again and again.
In order to take advantage of the benefits of content, you have to make sure that the content you post on your website is unique and is high quality. It has to be relevant and it has to offer value. Pointless, keyword-stuffed content is a no-no and can actually harm your website.
Free Local Business Directories
Free local business directories are a must. There are several of them, and they are completely free to get listed on. Do a little research to find these directories and then submit your business info to them. Once your business is listed on them, you’ll become more visible to your intended audience.
When you visit your website, take a look at the top of your browser’s window. The words you see here are your title tag, and they should accurately describe your business. They should also be unique and contain keywords that people are searching for.
Cost Effective Marketing
If you are on a budget, you may be worried that you are going to have to invest a great deal of money on your online marketing; but rest assured that marketing your business online doesn’t have to cost an arm-and-a-leg. Here are some cost-effective marketing tips:
Networking can have a powerful effect on your online marketing, and it’s absolutely free! Get to know other business owners in your niche. Develop a relationship with them and create an agreement to share links to your business on their website, and vice versa. This “one hand washes the other” approach is budget friendly and very powerful.
Create something that will go viral on the Web; a video, a blog post – anything that will grab the attention of your intended audience and that will be share-worthy. Once your small business goes viral, you will quickly notice a huge effect on your success.
People love to save money, and coupons are one of the best ways to save money. Offer coupons and you’ll be more likely to attract attention and increase your business. If you offer coupons for discounts on future purchases, you’ll build repeat customers, which will also increase your business.
In today’s business world, if you want to be as successful as possible, you simply have to get online – and it’s easy to see why. So, if you haven’t taken your small business online yet, what’s your first plan of action to bring it onto the Web?